Design is not
a science Design is Craft

Knowledge, intuition and experience make the difference.

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Face-to-face interactions
are important

I look forward to discussing with you my skills.

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Design is more than you think

The Mindset is built up over time.

I am a designer with profound knowledge in marketing and project management of digitalization projects. I possess an analytical, strategic and conceptual way of working. Design for me is the creation of interpersonal interaction and the creation of business value. I enjoy facing challenges with my rich knowledge in design, marketing, strategy, consulting and technology. My intrinsic motivation to understand new topics and my lack of shyness when faced with challenges is one of my strengths. I grow with my tasks and my open, transparent and clear way of communicating works.

My experience shows strong results

Since 2005, I’ve gained valuable experience at different stages of my professional journey, enhancing my skills and work approach. I prioritize a consulting and design-oriented mindset to collaboratively develop unique solutions. The combination of my diverse skills consistently brings immense value to tasks and challenges, with each discipline contributing to a strong and valuable solution. I embrace lifelong learning, constantly immersing myself in new design topics to expand my portfolio and be well-prepared for future tasks.

Only together can you create real value

Trust, close collaboration, and realistic timelines critical for good work results. An iterative work methodology helps to find the ideal solution for the task at hand. My approach is holistic, as new perspectives and innovative opportunities only develop as a result.

I believe that through communication, trust, honesty and hard work many creative and future-oriented solutions can emerge. The result of the collaboration shows in design, visual, strategic and business aspects.

Consistency to the last detail

My goal is to deliver customized solutions with the highest possible quality. My experience, knowledge and skills help me achieve this.

Sustainability is the ultimate goal

The results of my work should be long-term, sustainable, honestly thought through and strategically designed.

Progress needs foresight

A well-structured and open process of creation is the basis for profitable and creative solutions in order to develop solid and innovative possibilities.

Ideas are born together

The constant and open exchange must flow into a possible solution. This part of the work is particularly important, I direct my focus on it.

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Design isn’t just about making things beautiful;
it’s also about making things work beautifully.

Roger Martin
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Challenges empower the path

Every step in my career is important and moves me forward.

In my work experience so far, I have learned that continuous development is crucial for a successful career. It is important to always take on new challenges and to continuously train staying up to date.

A holistic approach to problem solving is also essential. It is necessary not only to look at the immediate problem, but also to consider the long-term implications and possible alternatives. A comprehensive analysis of the situation and careful planning are therefore essential to achieve successful solutions.

In my previous assignments, I have been able to successfully apply these principles and thus contribute to positive results. I am convinced that this approach will continue to be the key to success in the future.

Samdock is a CRM and sales automation tool. We build a sales operating system for small and medium-sized sales teams to make daily sales work simpler, easier and more fun. Sales processes are made as efficient and transparent as possible.

  • Developing a marketing and product strategy
  • Building a product roadmap and vision
  • Planning, coordinating and empowering the different teams
  • Establishment and optimisation of digital marketing channels
  • Creating and executing of marketing campaigns

For the PIER 7 Group, marketing is an extended arm of sales. Therefore, my focus was to use the resources of the department strategically in order to address the target group in the best possible way. The development of a strategy and planning of the measures was a central part of my work.

  • Develop marketing strategy
  • Brand definition and positioning focus
  • Budget accountability and planning
  • Plan and coordinate marketing activities
  • Strategic development of marketing channels
  • Establishment of KPIs and reporting capabilities

My task was to implement and evaluate the feasibility of the IT projects, which resulted in a major change process for the company. My task here was to help build and empower the digital sales channel.

  • Project management for IT projects
  • IT infrastructure management and updating
  • Revision of IT administration and server structures
  • Introduction and update of the ERP system
  • Project management for data protection
  • Recording, improvement and automation of IT processes
  • Introduction and development of a product database
  • Introduction, planning, conception and project management of the e-commerce system
  • Conception of the IT, online and e-commerce strategy

The PIER 7 Food Group is a company that operates in the food wholesale sector. It distributes high-quality specialities with different focuses. My task was to sharpen the communicative orientation of the company in order to position it better on the market.

  • Conception and development of a corporate design
  • Strategic planning and implementation of marketing measures
  • Control over the visual appearance of the company
  • Elaboration and sharpening of the positioning
  • Capturing and formulating the corporate vision and service promise
  • Unification of the company profile
  • Establishment, organization and planning of the design department
  • Introduction of project management structures and tools

I supported the marketing department as a designer and the management as a consultant in the implementation of the corporate strategy.

  • Conception and development of the corporate design relaunch
  • Conception and implementation of marketing measures
  • Creation and management of catalog production
  • Conception and development of the online presence
  • Programming of the website
  • Design of trade fair, employee and customer events

The BDG was founded in 1919 is the first German professional association in the field of communication design. We develop the profession and represent the interests of communication designers at various institutions. The tasks here are very diverse and range from hosting future workshops to industry surveys. The results are then discussed with the various political bodies and published.

As a lecturer at BAW, I provided the students* with theoretical knowledge to develop creative approaches to solutions. The goal was to support them in bringing their concepts into a visual form of representation. For this purpose, the basics were created and the approaches of their term papers were discussed and debated. My teaching method is based on two components: firstly, the teaching of theory and secondly, the exchange and sharing of experiences. The 4-5 days in the semester were designed in such a way that the exchange was in the foreground, because I think that creativity and the understanding for it does not come from books. It has to be experienced and lived.

  • Brand concept & development
  • Basics of design
  • Creativity techniques
  • Creative strategy & concept

After BAW, I wanted to apply my newly acquired knowledge to projects. I was able to offer my clients the combination of consulting and design from a single source, which in my view is a gain for any company. Already during my apprenticeship I could convince the first customers of me and my concept and so I succeeded in starting my self-employment with a variety of different projects. I really enjoy advising customers and creating new things with them.

  • Corporate design conception and development
  • Consulting for start-ups
  • Name development for start-ups
  • Conception and implementation of campaigns & marketing measures
  • Conception and implementation of online solutions

Projektil is a small full-service advertising agency based in the south of Munich. The 10-person team looks after many small and medium-sized companies as well as some large international software brands. During my time there, I looked after many large clients and implemented a variety of corporate design projects.

  • Corporate design conception and development
  • Planning and implementation of campaigns & marketing measures
  • Conception of online solutions
  • Project manager for key accounts
  • Conception of customer presentations
  • Development of company names
  • Implementation of trade fair stand concepts

My time at PACT was characterised by pitches and nationwide campaigns. My tasks were to support the individual teams in the various pitch phases and to implement and develop ideas for client projects.

  • Co-development of the corporate design relaunch
  • Implementation of pitch concepts, campaigns & marketing measures
  • Campaigns for the product launch
  • Event materials
  • Final artwork and print production

At Bayer & Borgolte I found exactly what I was looking for after my studies, a small agency where I could develop and get to know every aspect of a project. From client meetings to selling ad placements, I got to experience everything there. Together with the art director, I implemented many exciting campaigns and projects.

  • Implementation of campaigns
  • Ad planning and implementation
  • Packaging design
  • Image editing and Photoshop composing
  • Event management and materials development
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Educate yourself every day

The education creates a solid foundation.

I was given a solid foundation in design, marketing, strategy and concept, which gave me a holistic view of the communication issues of a company. This broad spectrum of skills and knowledge has given me great added value in various areas. Furthermore, I can use design in a holistic way, which helps me to solve problems creatively and to develop innovative solutions.

IDEO U is an online platform from IDEO that provides interactive courses and resources for learning and applying design thinking. Design Thinking is a user-centered approach to solving complex problems based on creativity and collaboration. It enables people to empathically grasp complex challenges, incorporate multiple perspectives, generate ideas, create prototypes, and test them iteratively. IDEO U supports this creative and iterative mindset to develop and design innovative solutions that are tailored to the real needs and desires of users.

  • Basics and process of design thinking
  • Structure and conception of design projects
  • Creating creative and people-centered approaches to solutions
  • Building prototypes and workshops
  • Conceptualize, develop and evaluate business ideas

Business Design is a strategic approach that uses design thinking principles and methods to develop innovative business models and solutions. IDEO U offers comprehensive courses and resources to help executives and entrepreneurs integrate business design into their organizations. The focus is on collaborative working, identifying customer needs, and creating user-centered solutions. By applying business design, organizations can increase innovation and gain competitive advantage by responding to their customers’ needs and developing unique products and services.

  • Strategic and conceptual development of business ideas
  • Structured process for the design of business solutions
  • Development of innovations and creative concepts
  • Learn the Strategic Process Map and Choice Cascade
  • Ways to address strategic challenges and identify solutions 

At Exin, you learn about the Agile Mindset and the two central roles of Scrum, as well as their tasks and responsibilities. The Product Owner is responsible for maximizing customer value through the product. The Scrum Master, on the other hand, is responsible for ensuring compliance with the processes, principles and practices.

  • Deeper understanding of the Scrum concept and processes
  • How to maximize customer value
  • Understanding of the tasks and duties
  • Capturing and formulating user stories
  • Defining and prioritizing requirements
  • Building a product backlog and a product goal
  • Getting to know the behavior and situation
  • Get to know solution approaches in case of problem in the process

The Scrum Foundation is a baseline that teaches the fundamentals of the agile Scrum framework. It includes Scrum roles, artifacts and events, such as Scrum Master, Product Owner, Product Backlog, Sprint Backlog and Increment, as well as the various Scrum events. With a solid understanding in Scrum, teams can work agilely and successfully execute complex projects.

  • Understanding the Agile mindset and frameworks.
  • Basic comprehension of the scrum concept
  • Using roles, artifacts and events

PRINCE2 is used by many organizations to improve project management practices, streamline project delivery, and achieve successful project outcomes. It provides a structured and scalable approach to project management that promotes good governance, clear roles and responsibilities, and a focus on business justification throughout the project lifecycle.

  • Establish a project management system
  • Apply best practices for managing projects
  • Flexibility and needs in project management
  • Establish an organization with clear responsibilities and structure

ITIL stands for Information Technology Infrastructure Library and is a collection of best practices and guidelines for managing IT services and processes within an organization. ITIL provides a structured approach for organizations to manage their IT services throughout their lifecycle, from strategy and design to transition, operation and improvement. It promotes a customer-centric approach, emphasizes the importance of aligning IT with business needs, and encourages organizations to create a culture of continuous improvement. ITIL is widely recognized and used by organizations around the world as a best practice framework for IT service management.

  • Strategic and design of a service-oriented business
  • Concept of the service value system
  • Delivering a customer-centric approach
  • Built a process for continuous improvement
  • Introducing change management concepts

Udemy is a popular online learning platform that offers a variety of web development courses. From basic HTML and CSS courses to advanced JavaScript and full-stack development, Udemy offers a wide range of educational content that allows me to effectively improve my web development skills.

  • HTML & CSS/SASS
  • PHP
  • JavaScript, NextJS & TypeScript

The DBS has given me the opportunity as a career changer to sort and deepen my expertise. The education lives through the many experts of dotSource and external specialists, with this concentrated expertise they create a perfect mix of theory and practice. Especially the intensive work on our individual business case has helped me enormously. Now I have the chance to accompany an e-commerce project from strategy to implementation.

  • Strategy of e-business business models
  • Structure and concept of user experience
  • Basics of Digital Marketing
  • Shop management and system architecture
  • KPIs and key figures management

Every lecturer at this academy brought all their practical experience into the lessons. This allowed me to benefit from this expertise and deepen what I learned in numerous practical projects. At BAW, I experienced a comprehensive education in the field of marketing. This has had a lasting effect on my way of working and understanding my profession.

  • Structured design of a concept
  • Analysis of companies and their potential
  • Development of brands, media plans, presentations
  • Basics in marketing

This intensive training was about getting to know all disciplines of a creative agency. Feico Derschow developed the program in cooperation with many of Munich’s major advertising and creative agencies. The goal was to cover the main topics that are neglected in the normal agency day.

  • Exchange of experiences with highly decorated creatives and agency owners.
  • Development of creative concepts
  • Creative techniques
  • Implementation and planning of a photo shoot
  • Implementation of a sound concept in the recording studio

During this course I could renew and deepen my knowledge in web programming. The course offered a good insight into the state of the art and awakened in me the desire for this subject.

  • Conception of a website
  • Development of HTML & CSS code
  • Integration of JavaScript and PHP

The training at the IFOG Academy in Munich has been very practical for more than 20 years. The projects and subjects covered all relevant topics and were taught by experienced lecturers. During this comprehensive training, one was provided with the necessary basic knowledge to be able to work safely and successfully in the professional field.

  • Basics of communication design
  • Marketing basics and basics of Adobe Creative Cloud
  • Design and drawing techniques
  • Basic knowledge of typography
  • Art history and basics of design

Knowledge and experience make me

I am driven by curiosity and the search for improvement.

Lifelong learning and intrinsic motivation are essential in my work experience. Through constant development and personal motivation, I can continuously improve myself. Challenges in my job are important because they create curiosity and allow me to reach my full potential. I set higher goals for myself to challenge myself and grow. These two themes are closely related and reinforce each other.

It is important for me to view my career as a continuous journey of learning and growing, using my intrinsic motivation as the driving force to achieve my goals.

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Consulting & Concept

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Business Analysis & Concepts
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Transformation Workshops
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Design Thinking
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Positioning
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Copy Strategy
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Process & Workflow Design
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DESIGN

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Corporate Identity
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Corporate Branding
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Art Direction
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Visual language & concepts
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Typography
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GRAPHIC DESIGN
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LOGO DESIGN
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UX/UI Design
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Web Development

Marketing

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Marketing Campaigns
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Marketing Communication
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Advertising
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Digital Marketing
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Social Media
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Marketing Automation

Technical

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Digital & IT Strategy
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IT Management
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IT Operations / Administration
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IT Project Management
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Agile Project Management
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ERP Management
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PIM Management
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E-commerce Management
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Software

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Adobe InDesign
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Adobe Illustrator
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Figma
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Microsoft Office 365
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Microsoft Exchange Server
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Microsoft Active Directory
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Akeneo
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Shopware6
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Sage100
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Oracle NetSuite

Programming Languages

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HTML
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CSS
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PHP
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POSTURE CAUSES INTEREST

My way of working in a few words.

Getting to know each other is the requirement

The prerequisite for success and the achievement of goals is cooperation in a spirit of partnership.

Knowledge is not everything

Listening to you. I question, reflect and analyze honestly.

Creating something together

A good relationship is the foundation and starting point of a unique solution.

Trust is the basis

You can trust me, I have acquired and successfully proven my experience and knowledge in many projects.

The focus is on your success

The satisfaction of your clients is particularly important to me, which is why I sometimes ask uncomfortable questions and challenge the status quo.

Attitude creates results

I always initiate new thought processes, search for the unique and goal-oriented solution.

Presence promotes understanding

I work for and with you, so the immediate response to our solutions is most important to us.

Processes offer opportunities

Individual approaches emerge in a structured process and do not come from a box.

Satisfaction is the most important thing

Results are good when your customers are satisfied at the end of the process.

Balancing the results

We work together to solve your tasks.

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