Pflaum Verlag

Founded in 1919, Richard Pflaum Verlag is one of the leading specialist publishers for naturopathy, physiotherapy and lighting technology. Today’s product range includes not only magazines but also specialist books and portals that provide information on current topics and trends. As the publishing house will be celebrating its 100th anniversary in a few years, it was necessary to respond with a contemporary corporate identity. The new logo is a revision of the previous company acronym “RPV”, which stands for the full name of the publishing house. A logo and publishing typeface were introduced to go with this new symbol. In combination with the dynamic visualisation, this creates a high recognition factor for the publishing house.

Industry:

Publishing Company

Agency:

Fischfell

Year:

2014 & 2015

Task:

Consulting & Conception
Art Direction

Services:

Brand & Design Workshop
Corporate Design
Brand & graphical mark
Key visuals
Business equipment
Brochures, flyers & campaign cards
Trade show material, booth & give-aways

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Request for a business idea

Implementation of a change project

Consulting for a business change

Support for a technical implementation

Development of a new brand

Visualization of a new company vision

Support of an innovation project

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Pflaum Verlag

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© 2024 Sebastian Wolter Design . Strategic Business design

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What are the main goals and vision of the business?

Who is the target audience and what is the market potential?

What are the unique selling points of the business or the product?

What risks and challenges might arise?

What is the time and budget for the development and the implementation?

What specific goals are to be achieved with the change project?

Who are the key stakeholders in the change project and how can they be supported?

What are the risks and challenges associated with change and how can they be managed?

What impact should the change project have on existing processes, structures and employees?

What resources are available for the change, both financially and in terms of personnel?

What is the mission for the business change and what specific changes is the company aiming for?

What actions have been taken so far to initiate the change and what results have already been achieved?

What challenges and obstacles does the company currently face, and what internal or external factors could affect success?

What skills and experience do they want to complement your team to help the company make the change?

How will communication be managed during the change, both internally and externally?

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